SUBJECT: List Management Secrets Lesson 10 of 31: Critical Terms of Newsletters - Part 2

Hi {!firstname_fix},

Here are some more terms related to E-zines and
Newsletters that you should be certainly aware of.

Response Rate Over Time: *** Response rate over
time is again higher than average. Of course this
stat varies a lot depending on if your
subscribers are actually interested in what you
are sending them or not. If not you may see your
response rates dwindle. Another danger here is
the use of freebies. Get a list of non spenders
and freebie seekers, send too many special
offers, and they will come to expect it, which
will also have an effect on your profits. This
also applies to outside ads that people may have
no interest in that you may be selling. This can
only be bad for your subscriber base.

General usefulness: *** Very handy to get that
all important information from your subscribers.
Many have asked why their subscribers never write
to them. I tell them that they need to ask them
to write to them about something that affects
them, and they will. Again, third party ads can
be a distraction, but all in all, if your content
is good and people are reading, this is prime
research material, albeit not quite as personal
as some of the other list types, which can bring
in a lower response.

Maintenance Time: * One star. Ouch. You want
people to keep reading your e-zine? Well you have
to make sure they stay interested, balance the
amount of adverts with the amount of content,
write articles or organize consent from third
parties. If you are a writer and enjoy this,
great, go for it. But many of us just don't have
the time to write a full fledged e-zine every
week, because we are busy with other products and
projects. It is hard work alright, but if you
don't believe there is anything more productive
that you can be doing, or enjoy writing and
editing your e-zine, keep at it. The results and
income both from your own ads, and paid ads is
worth it in the long and short term.

Summary: A great place to start if you have no
list at all right now. The ease of pulling
subscribers when you are giving them good content
beats any other type of list out there. If you
don't mind high maintenance and putting a lot of
time into this, the e-zine or newsletter may just
be for you. If however you are short on time, or
don't enjoy writing articles particularly, the
other lists may be more up your street. The
results, however, from running this type of list
are plain to see and are very encouraging. Just
be careful how you balance out ads and content.
And hey, if things get too much in the future,
you can always slowly evolve the e-zine into one
of the other list types, which is how many
marketers start out. It is hard work, but a great
little earner, and an investment for the future.

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